PITCH BUILD · LIVEAGENCY WEBSITE
Spine Creative Agency.
Kinetic type and sound for a strategy-led creative consultancy.
- BUILT AS
- Pitch build for a prospective client
- SECTOR
- Creative agency
- FOCUS
- Motion & front end
- PLATFORM
- Website
- STACK
- Next.js · Tailwind CSS · Vercel
Spine is a pitch build we made for a prospective client: a strategy-led creative consultancy. The site needed to prove their creative identity through the experience itself, not describe it inside a conventional agency layout. Our direction pairs striped kinetic typography with an immersive, glitching video background and optional sound — a live concept showing how motion, type and atmosphere can work together as a brand.
How might we make a creative consultancy’s website feel like an expressive brand experience rather than an agency template?
Striped kinetic display type over an immersive, glitching video background, with sound on demand.
LivePublished the creative pitch build at spine.mosaicdesigns.tech.
KineticStriped, animated typography as the central visual feature.
GlitchA glitching video background with optional sound demonstrates an experimental creative direction.
05 — TECHNICAL NOTES
Web designNext.jsTailwind CSSVercel
- Video atmosphere — an immersive video background sets the tone for the whole experience.
- Glitch effects — glitching treatments reinforce the experimental creative direction.
- User-controlled sound — audio is available on demand, so visitors choose whether to turn it on.
- Next.js on Vercel — built in Next.js and Tailwind CSS, deployed on Vercel.
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